Social Media Content Specialist
May be filled[Applicants: Over 200 applicants | Industry: Technology, Information and Internet | Type: Full-time | Level: Not Applicable] Mission Summary:As the Social Media Content Specialist, you will be a voice and visual…
Read full description
[Applicants: Over 200 applicants | Industry: Technology, Information and Internet | Type: Full-time | Level: Not Applicable] Mission Summary:As the Social Media Content Specialist, you will be a voice and visual content producer for Motional. You will oversee the company’s social presence—from the development of a content calendar to the copywriting, graphic design and photo or video editing for post creation; plus publishing and community monitoring or engagement.The ideal candidate has an interest in turning complex technology into easy-to-understand stories while building a brand that prioritizes safety, reliability and accessibility.What you’ll be doing:Content Development and PlanningSocial Platforms Plan:Develop and execute a comprehensive social media content plan and editorial calendar across , X, Instagram and emerging platforms as appropriate.Brand Guardianship:Ensure content reflects a "safety-first" culture and aligns with brand guidelines.Community Engagement:Monitor for platform engagement opportunities to foster positive brand awareness and corporate reputation growth.Business Materials:Contribute to creation of marketing materials, presentations, newsletter designs and more, as needed.Creative ProductionGraphic Design:Create infographics, social tiles, and presentation assets that visualize how technology is developed, tested and results in a consumer benefit.Video Editing:Go from development of a storyboard to the creation of videos that demonstrate technical capability, team work and customer experience.Photo Editing:Direct and edit photography of everything from fleet maintenance to road testing and software development to team outings.AI Integration:Utilize cutting-edge AI generative tools for asset enhancement, workflows, and experimental content formats.Performance and AnalyticsData-Driven Decision-Making:Track KPIs (Engagement, Share of Voice, Sentiment) and translate data into actionable content pivots.Social Monitoring:Monitor industry trends, competitor moves, and public sentiment to constantly learn, innovate and improve.What we’re looking for:Experience:1-4 years of experience in graphic design and/or managing social media platforms.Technical Portfolio:A design portfolio showcasing video editing (Adobe Premiere Pro, Final Cut Pro, CapCut, Adobe After Effects), graphic design and photo editing (Adobe Creative Cloud: Illustrator, InDesign, Photoshop).Communications:Experienced copywriting skills; the ability to transla...