Business Development Representative (BDR)

This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive. What You'll Own Primary Focus: Outbound Opportunity Generation Research and identify key prospects across priority industries and ICPs Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement Book meetings for Account Executives by identifying pain points, business context, and alignment Maintain strong activity levels: 150+ outbound touches/day across multiple channels Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity Sales Intelligence & Qualification Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential Track engagement and conversion metrics for continuous performance improvement Collaboration & Coaching Partner closely with AEs and marketing to support strategic account outreach Participate in weekly sales enablement and strategy reviews Receive continuous coaching with a clear path toward an Account Executive promotion track Requirements What Success Looks Like ICP Precision: Demonstrates mastery in identifying target accounts that align with OptiSigns’ Ideal Client Personas and value delivery outcomes Stakeholder Accuracy: Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential Pipeline Discipline: Executes consistent daily activity across research, sequencing, and outbound contact—balancing volume with strategic insight Meeting Creation: Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline Meeting Quality: Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment Growth Trajectory: Shows increasing ownership of outbound strategy, motion discipline, an...