AI Summary
Powered by ClaudeThis role is responsible for delivering highly curated, high-profile, and high-impact event experiences that move key accounts through the funnel and deepen relationships with existing customers.Reporting to the Director of Owned Events, this role partners closely with Sales, Digital Marketing/Demand Generation, and Marketing to execute Account-Based Marketing (ABM)-driven field events that directly support revenue goals. This position manages one direct report responsible for driving event RSV…
Job description
This role is responsible for delivering highly curated, high-profile, and high-impact event experiences that move key accounts through the funnel and deepen relationships with existing customers.Reporting to the Director of Owned Events, this role partners closely with Sales, Digital Marketing/Demand Generation, and Marketing to execute Account-Based Marketing (ABM)-driven field events that directly support revenue goals. This position manages one direct report responsible for driving event RSVPs and attendance.What You'll DoField Marketing Strategy & OwnershipOwn a defined portfolio of Field Marketing events, including high-visibility, intimate and bespoke experiences that drive revenue and open marketsDesign field events as a core marketing motion focused on pipeline acceleration, deal progression, and customer upsellPartner with the Director of Owned Events to align field event strategy to broader owned events and marketing goalsEvent Planning & ExecutionLead end-to-end execution of Field Marketing events, including concept development, audience targeting, budgeting, timelines, logistics, and on-site deliveryEnsure events are delivered on-time, on-budget, and with ex...
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