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Powered by ClaudeThis person will own Brand sales in LATAM. To grow the region successfully the incumbent will need to develop an annual sales plan, target key dealers and customers, personally demonstrate the machines and answer key technical questions and comfortably discuss with potential buyers the advantages of ownershipJob DutiesDevelop & implement the sales and marketing strategy.Regularly review and update the Go-to-Market strategy- direct, via distribution or a hybrid of both.Appoint and assist in the …
Job description
This person will own Brand sales in LATAM. To grow the region successfully the incumbent will need to develop an annual sales plan, target key dealers and customers, personally demonstrate the machines and answer key technical questions and comfortably discuss with potential buyers the advantages of ownershipJob DutiesDevelop & implement the sales and marketing strategy.Regularly review and update the Go-to-Market strategy- direct, via distribution or a hybrid of both.Appoint and assist in the development of new dealer accounts.Secure sales orders in line with agreed targets.Develop, implement and manage sales and marketing initiatives either for direct sales or dealer accounts respecting company confidentiality.Agree annual business plans for each dealer account, providing regular documented feedback throughout the year.Ensure all accounts are formally contracted, current and aligned to Terex Standards.Establish sales targets and provide forecasts for the region.Work with dealer accounts to support sales.Advise dealer staff or end users on the machines, the applications, services, warranties, and basic aspects of technical sales.Educate customers on products, service, warranties, and technical support.Communicate and train dealers and customers on the features and benefits of equipmentLiaise with other company functions to ensure dealer accounts have access to engineers, field service and other team members as necessary.Conduct research of local market and business activity and identify new opportunities for current and future products.Obtain feedback on products and services, as well as changes, enhancements and new products and convey information to engineering and marketing team members for research and consideration.Gather and collate regular local submission of market data in line with agreed input targets.Participate in establishing and tracking dealer / end user customer satisfaction levels.Attend trade shows, dealer conferences, and exhibitions and play an active part in marketing activities as appropriate.Ensure compliance with Terex regulations and local laws and advise of any contradictions with company policies and good busi...
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