Senior Digital Marketing Manager

Through programs like DefinitiveCares and our employee-led affinity groups we strive to promote connection, education, and inclusion.Job summary:As the Senior Digital Marketing Manager, you own digital demand strategy and performance, delivering pipeline and revenue impact for the business. You define and drive an integrated digital strategy in close partnership with cross-functional stakeholders and Growth Strategists on the Demand Generation team to ensure alignment, visibility, and shared ownership of growth outcomes.You lead paid media and organic growth programs end to end—setting strategy, directing agency execution, managing investment against revenue targets, and proactively communicating performance, insights, and recommendations across the organization.What you’ll do:Digital demand strategy & revenue impactOwn the integrated digital demand strategy across paid media and SEO/GEO, ensuring tactics support pipeline and revenue goals.Define and own the digital marketing roadmap, making investment and tradeoff decisions across channels, tests, and initiatives in alignment with broader company growth objectives.Continuously evaluate performance to reallocate spend and/or reprioritize work to maximize ROI and revenue impact.Partner cross-functionally and within the demand generation team to influence content and improve prospect/customer journeys.Use market, platform, and competitive insights to guide experimentation, conversion opti...