Senior Digital Strategist

They work closely with our entire Digital Marketing team on strategic oversight and relationship management of Carnegie’s higher education clients, with particular focus on our large, complex clients. This includes all aspects of our clients’ campaign execution, from proposal development and media plan creation to end-of-contract reporting and analysis.Responsibilities:Campaign Set Ups and ManagementArchitect complex, integrated digital strategies driven by our clients’ business marketing goals and objectives independently with little daily managerial oversight requiredIdentify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical executionPrepare strategic, multichannel media plans/budgets for existing and potential new clientsOversee the execution of clients’ campaigns, ensuring goals are being met by working closely with platform specialists to continually optimize campaignsReporting and AnalysisProvide in-depth monthly and ad-hoc reporting and analysis for clients using Google Analytics, Google Looker Studio, and platform reporting toolsAnalyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommenda...