Senior Manager, Social Media (High-Growth Lifestyle Brand)

What began as a niche enthusiast product has evolved into a worldwide movement with an incredibly passionate community that creates art, stories, videos, and experiences around the brand every day.The company has invested heavily in product innovation, brand building, and global expansion. Now, the brand is entering its next chapter — scaling its cultural footprint, creator ecosystem, and brand-owned media presence.This is not a “manage the feed” role.This is alead-the-movementrole.The OpportunityThe Senior Social Media Manager will lead global social strategy and community growth, partnering directly with the CMO to shape how the brand shows up in culture across social platforms, creator ecosystems, experiential moments, and emerging brand-owned media.You will step into a brand with a deeply engaged global fan base and help transform organic passion into a scalable community and content engine.What You Will OwnOverall social strategy, content direction, and community storytelling across Instagram, TikTok, YouTube, Pinterest, and emerging platformsDevelopment of structured creator, influencer, and affiliate ecosystemsLaunch and management of an always-on global fan challenge and UGC platform modeled after leading community-driven brandsSupport in developing a flagship YouTube series focused on approachable expertise, storytelling, and cultureTurning real-world brand moments (events, activations, pop-ups) into powerful digital storytellingSupporting cause-driven initiatives, loyalty programs, and purpose-led campaigns that deepen community connectionExpanding social and creator strategy internationally, including building local creator networks in EuropeCoaching and elevating an existing social team member while building scalable processes and systemsWho Thrives HereThis role is ideal for someone who sees community as a growth engine and social as cultural infrastructure — not just a content channel.You likely bring:6+ years of experience leading social and community strategy for a lifestyle, enthusiast, or culture-driven brand (Beauty brand experience is welcome!!)A track record of turning UGC, fandom, and subculture into structured programs and scalable campaignsStrong ...