Senior Specialist, Influencer Marketing (A&F)

[Industry: Retail and Apparel & Fashion | Type: Full-time | Level: Associate] Company DescriptionJob DescriptionThe Senior Specialist, Influencer Marketing will play a key role in driving all influencer-related marketing programs. This role will be responsible for project management, strategy and optimization, managing product sampling and event coordination support, growing our roster of tried-and-true brand advocates, and more.This job is located at our Global Home Office in Columbus, Ohio.What Will You Be Doing?Program Management and Strategic OwnershipManage and drive the growth of the Abercrombie & Fitch and abercrombie kids creator ecosystem while implementing proven and innovative tactics aligned with the broader marketing strategy.Lead seasonal brainstorm and planning sessions to integrate creator activations into the overarching marketing campaigns; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained.Manage strategy & execution of influencer programs for brand and/or product campaigns, including managing agency relationships, building campaign briefs, maintaining promotion calendar, product seeding, and campaign performance reportingManage casting, campaign briefs, product seeding, travel logistics, and campaign performance for all Brand Strategy ideated events including single-event attendance, campaign photoshoots, and multi-day influencer tripsManage strategy & execution of Abercrombie’s ambassador program (Creator Suite), focused on growing and nurturing a community that builds brand love, product awareness, customer insights, and community engagement; oversee Associate Specialist role, dedicated to the execution of this programLead reviews and approvals of influencer content ensuring deliverables are brand-right and adheres to FTC guidelines.Source new and nurture existing relationships to create symbiotic partnerships with creators to drive mass brand awareness, build affinity, and encourage product consideration and conversion, inclusive of vetting and risk management.Work alongside our product team to develop and execute gifting and product seeding strategies that focus on priority productNegotiate contracts with creators,...