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Powered by Claude[Industry: Industrial Machinery Manufacturing, Machinery Manufacturing, and Commercial and Service Industry Machinery Manufacturing | Type: Full-time | Level: Associate] Position OverviewCST Industries is seeking aSocial Media Marketing Specialistto manage and grow our digital presence across multiple platforms. A background ingraphic design and content creation using Adobe Creative Suiteis strongly preferred.Key Responsibilities• Develop, schedule, and manage social media content acrossLinked…
Job description
[Industry: Industrial Machinery Manufacturing, Machinery Manufacturing, and Commercial and Service Industry Machinery Manufacturing | Type: Full-time | Level: Associate]
Position OverviewCST Industries is seeking aSocial Media Marketing Specialistto manage and grow our digital presence across multiple platforms. A background ingraphic design and content creation using Adobe Creative Suiteis strongly preferred.Key Responsibilities• Develop, schedule, and manage social media content acrossLinkedIn, Facebook, YouTube, and X (Twitter), aligning with CST’s global marketing strategy.• Monitor daily engagement, respond to comments, and actively foster community relationships across channels.• Create visually appealing graphics, short videos, and animations to support posts and campaigns usingAdobe Photoshop, Illustrator, and Premiere Pro(or similar tools).• Collaborate with product marketing teams to promote CST’s full brand portfolio: AQUASTORE®, TecTank™, OptiDome®, HARVESTORE®, and Conservatek®.• Track and analyze performance metrics (engagement, reach, followers, CTR, conversions) to continuously improve results.• Assist in managing paid social campaigns and retargeting ads in partnership with the digital marketing team.• Maintain a consistent brand voice and visual identity across all platforms.• Research industry trends, competitors, and relevant topics to guide content strategy.• Support trade show and campaign initiatives with pre-, during-, and post-event digital promotion.QualificationsRequired:• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field or equivalent experience.• 1–3 years of experience managing social media for a brand or agency.• Proven track record ofincreasing engagement and audience growthon professional social platforms.• Strong understanding ofB2B marketing, particularly for industrial, manufacturing, or engineering companies.• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro).• Solid understanding of content scheduling tools (e.g., HubSpot).• Analytical mindset with abili...
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