Senior Product Marketing Manager

Product Marketing Manager to bridge Product and Sales through compelling messaging, insights, and enablement. In this role, you’ll translate product capabilities and customer needs into clear narratives that accelerate SMB sales motions and strengthen go‑to‑market alignment.What You’ll Do:Messaging & Positioning:Craft clear, differentiated messaging that resonates with target SMB creative personas and aligns to value drivers.Ensure messaging consistency across sales motions, web experiences, and customer-facing materials (in partnership with customer-facing PMMs).Sales Enablement & Internal Advocacy:Build and maintain compelling enablement materials for SMB sales and support (narrative briefs, talk tracks, email templates, battlecards, competitive one-pagers).Train SMB Sales and Support teams on product value propositions, differentiators, ideal customer profiles, and industry-specific messaging.Partner with Sales Leadership to identify messaging gaps, inform enablement priorities, and improve deal velocity.Market Research & Competitive Intelligence:Develop the SMB customer and competitive research roadmap and partner with internal teams or external research firms to execute studies.Identify emerging trends, customer needs, and whitespace to influence product and GTM strategy.Customer Insights & Analytics:Partner with Analytics, Sales Ops, and E2E team to analyze customer behavior, adoption patterns, and churn signals ...