Head of Marketing I Speciality Chemicals I Mumbai

Brand Vision & StrategyDefine and drive the long-term brand vision aligned with business objectives.Develop and implement comprehensive marketing strategies to enhance brand equity and market positioning.Lead brand architecture across the companies fragrance, flavour & aroma ingredients portfolios.Ensure consistency in brand identity across all channels and touchpoints.2. Digital Marketing & SEO ManagementDevelop and execute a robust SEO strategy to improve organic visibility and website performance.Lead keyword strategy, on-page and off-page optimization, backlink strategy, and content SEO.Monitor website analytics, traffic performance, and digital KPIs using tools like Google Analytics, Search Console, etc.Drive performance marketing initiatives (paid campaigns, lead generation, remarketing).4.