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You’ll design and optimize the customer journey from initial awareness through onboarding, activation, and ongoing engagement across devices and surfaces. Your key metrics will be installment rate, new customer base, free to paid conversion, and ARPU.You will work hand-in-hand with theAvast Suite Lead, theGrowth & RetentionPM, Design, Engineering, Data, and Marketing to build experiences that feel simple, intuitive, and clearly valuable—ultimately driving long-term engagement and satisfaction.K…
Job description
You’ll design and optimize the customer journey from initial awareness through onboarding, activation, and ongoing engagement across devices and surfaces. Your key metrics will be installment rate, new customer base, free to paid conversion, and ARPU.You will work hand-in-hand with theAvast Suite Lead, theGrowth & RetentionPM, Design, Engineering, Data, and Marketing to build experiences that feel simple, intuitive, and clearly valuable—ultimately driving long-term engagement and satisfaction.Key ResponsibilitiesCustomer Discovery & InsightDevelop a deep, data-informed understanding of customer needs, jobs-to-be-done, and pain points across markets and segments.Lead qualitative and quantitative discovery (interviews, usability tests, surveys, in-product feedback, cohort analysis) to generate insights that shape roadmap and experience design.Champion the voice of the customer in all decisions, ensuring we build experiences that feel trustworthy, useful, and respectful of privacy.Discovery & Onboarding ExperienceOwn the product experience from first touch to successful activation: install flows, setup, onboarding tours, education, and early feature discovery.Define and iterate on how we explain the value of the Avast Suite and its components in clear, compelling ways that drive understanding and confidence.Partner with Marketing and Commercial teams to ensure consistency between acquisition channels and in-product experiences.Engagement & Value RealisationDesign and optimize experiences that help users continually discover new value: feature discovery, nudges, education, and contextual help.Work with Data and Design to ...
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