Digital/Media Strategist

[Industry: Broadcast Media Production and Distribution | Type: Full-time | Level: Entry level] At KXAN, we help local businesses get in the game and help national brands feel local. While the Account Executive remains the primary client owner, you’ll partner closely with AEs and the digital team to support ideation, assist on digital calls, help structure and execute campaigns, and bring optimization insights to campaign check-ins.What You’ll Be DoingPartner with AEs to develop go-to-market digital strategies and tactical recommendations aligned to client goals, budgets, and flighting.Support tactical execution and implementation for digital campaigns, helping ensure campaigns are set up for success across platforms.Assist with and/or input orders across a variety of DSPs and ad platforms (including complex or multi-vendor campaigns as needed).Collaborate closely with the Creative Team and Digital Sales Coordinator to ensure clean handoffs (requirements, specs, creative readiness, deliverables).Monitor performance and provide insights, optimization recommendations, and next steps during campaign check-ins.Campaign Strategy & ExecutionYou’ll help bring full-funnel plans to life using tools like: Website Creation, SEO, SEM, Programmatic, OTT/CTV, Display, Pre-Roll, and Paid Social—often layered with the reach and storytelling power of TV and commercial production.Plan, launch, and manage campaigns that may include OTT/CTV, Programmatic, Display, Pre-Roll, Paid Social, Paid Search, and more.Recommend and interpret key performance metrics (as applicable): CTR, CPC, CPA, ROAS, video completion rate, reach/frequency, conversions.Provide budget and allocation guidance across channels to maximize campaign results.Cross-Team CollaborationBuild strong working relationships with Sales, Coordinators, Creative Services, and internal partners to align timelines and deliverables.Help maintain clarity across moving parts (deliverables, responsibilities, timing) in a fast-paced environment with multiple stakeholders.Bring a “we’ve ...